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he came into spotlight by telling that he is shutting down his courses business. The main point that caught peoples attention that it was worth 100 crores all profitable. This made people curious as to what would have been the reason and people talked about it and the news spread
through articles and word of mouth. Then he comes and tells that he is not shutting it down but changing its structure/format.
Free marketing on YouTube.
Genius marketing strategy.😎
